Velocity Mobile Marketing, Co.

Text To Donate and Pledge via Text

Pledge via Text

There are two forms of mobile giving:

Text To Donate and Pledge via Text

Text To Donate

Most of us have seen the Red Cross and other large non-profit organizations ask for donations via text message. These are called Micro-Donations. This program has been made famous by similar national programs directing people to Text a keyword to donate $5 or $10. The donation is charged to their cell-phone bill. 

Program requirements are exhaustive and include the Non-profit be a registered 501c3 that reports over $500,000 of annual revenue to the IRS.  They must go through an application process with the carriers through Velocity Mobile Marketing that can take as long as 60 days to receive provisioning and finally approved status.

When approved the non-profit can have potential donors text their keyword to the short-code and they will receive an instant response back to their phone stating something similar to this, “American Red Cross, to complete your donation of $10 to the Haitian relief, reply YES to this message. $10 will be charged to your cell-phone bill”.  When the Donor replies YES, (a double opt-in process), they receive a thank you text response and the charge appears on their cell-phone bill. 

Text To Donate campaigns are meant for large national non-profits that can afford to wait 120 days to receive funds minus charges from the wireless carriers and your text-to-donate provider. Monthly fees start at approximately $500 per month.

Pledge via Text

Pledge via Text services are much more affordable than Text To Donate services and are intended for organizations that want to secure donation amounts that are larger than $5 or $10. Pledge via text is also for organizations that have not yet established a national presence or for those with a national presence that raise funds independently from other offices.

Velocity creates a Pledge KEYWORD for your organization to promote donations via Pledges. When a potential donor texts your pledge KEYWORD to 72727 they get an automated response that asks them the following:

Text To Pledge 1Text To Pledge 2Text To Pledge 3

After the donor has sent their name and pledge amount that data is stored in a database with their cell number.  This data can be downloaded into an Excel spread sheet.  At the end of the campaign, or whenever you get a pledge, your staff places a call to the donor and secures their payment via check, money order or credit card.  The Pledge message can also direct subscribers to the donation page on your web site via a hyperlink.

Pledge via text is a very cost-effective tool for raising funds and communicating with donors.

The pricing for Pledge via Text is the same as our regular mobile marketing packages.  See our PRICING HERE.

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